User blogs

If you've written a book, you may think its content will speak for you. But it's often quite the opposite in reality. Authors fortunate enough to work with the best book marketing companies are usually in the spotlight. Some writers are outgoing (or outspoken) and naturally find their way into the spotlight. Others need to try to put themselves there and get a buzz going about their books. Given the competition in today's marketplace, staying in the background can cause your book to have a similar fate. It works better when you are o... more

Have podcasts caught your ear as potential megaphones for your latest literary creation? The auditory leap from page to podcast could very well be the game-changer for authors striving to cut through the noise of a crowded market. Smith Publicity, a book PR and author promotion agency, grasps the enormous potential podcasts hold for authors. In the digital era, grabbing your audience’s attention requires not only creativity but also strategy. Podcasts offer a dynamic platform for authors to share their stories, discuss themes, and r... more

Merchandising may be making news these days as various online influencers try their hands at it. But sports teams, publishers, film/TV studios, and others have long understood its value. For two reasons, having "merch" as part of a book publicity campaign can be wise for publishers (and self-published authors). One is an additional revenue stream, and the other is free advertising. For example, when someone buys a t-shirt promoting your book, you earn a percentage of the sale prices. But even more importantly, when they wear the shir... more